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Status Escalate Podcast | Music business resource for planning & execution

The Status Escalate podcast is a bi-weekly music business show where you will learn tips and tricks of the trade from guests who've gained success in various fields of business. From artists and musicians to successful entrepreneurs of all sorts, providing "outside of the box" ways to approach your career. From promotional strategies and social media tips to my Top 3 (Dos, Don'ts & Must Haves), we're providing tools and info to help plan and execute your next moves in the music business.
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Status Escalate Podcast | Music business resource for planning & execution
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Now displaying: October, 2016
Oct 31, 2016

Today I'm talking with my main man: Artist, Musician, Life Coach, Comedian, and professional phone conversationalist Cookbook from LA Symphony. He’s also got a show on the Platform Collection network called ReallyTho?!? where you can find my recent interview with him. If you wanna learn a little more about me in a less formatted and serious setting that’s the one. Please remember to Subscribe, Rate and Review the show

*Contest*
Farmers Market Hawaii and Status Escalate Podcast are gonna giving away a prize pack with stickers, music and a FREE unreleased, Farmers Market Hat to 1 lucky winner who can answer the question. “What’s the secret sauce.” Find the answer in my episode with Keoni PainKillers Payton and go to 310music.net/sep to enter… we’ll announce the winner on our show December 21st. Now… lets get into the show with my homie Cookbook.

01:19 - Guest Introduction to past, music & success coaching

04:07 - Going from a successful group to a solo career 

07:40 - Early success came easy but...

10:05 - Branding yourself as a solo artist

11:40 - Scratch n Sniff cd called “Smell of Success"

12:30 - Cashing in on your network

13:15 - EP Series with different Producers, Rhettmatic, Blu, Evidence

17:55 - Every move is a step up

23:20 - "A Whole New Cook" #1 on CMJ Charts

24:45 - Tapping into College Radio w/Interviews, drops etc.

27:11 - Relationships are a key component in every aspect of our lives

31:34 - Bring value to people

33:38 - Having the right attitude will get you further

35:32 - Establishing a positive reputation

36:30 - Haters are not necessarily a bad thing

41:24 - Getting your music to djs and radio stations

45:25 - Why physical albums are better for college radio exposure

47:00 - How CMJ charts and other radio charts work

51:30 - Routines/Life Hacks: Visualizing, Reading and Meditating on specific self success'

54:30 - Focus on what you want NOT what you don’t want

56:30 - Overcoming Everyday Obstacles: Family and Music

58:24 - Discipline 

59:48 - Failure turned success: Updating your formula 

1:02:49 - Rules before collaborations: Vibes and Energy

1:04:30 - Insuring execution of ideas: Discipline/Reverse engineering

1:07:03 - Top 3 (Do, Don't & Must Have): 

Do: Seek personal growth

Don't: Wait

Must Have: Family

1:09:23 - Words to live by: F**k it! (Just do it!)

1:12:53 - Guest contact and projects: 

-All social media platforms = @CookbookthePR

-Email: Cookbookings@gmail.com

-New Album: "A Whole New Cook” w/Evidence (Dilated Peoples) on iTunes: https://itunes.apple.com/us/album/a-whole-new-cook/id1083773856

-New Video: Jax Teller Ft. InDJnous: https://youtu.be/XmyEGLqGEBY

-Get 2 FREE Coaching/Consultation sessions by emailing: Cookbookings@gmail.com. Just mention The "Status Escalate Podcast"

 -Really Tho?!? Podcast: http://www.platformcollection.com/category/really-tho/

 

***Sponsors***

 www.DeadStockCloset.com 

DeadStock Closet is a clothing shop specializing in vintage gear and accessories of all styles and brands. Hand cleaned, ironed and ready to wear upon delivery. Receive a 10% discount plus an addition discount for your next order when using the promo code "SEPodcast" at checkout. "Vintage Flyness straight to your doorstep."

---

www.StatusEscalate.com

Status Escalate is a PR company who’s purpose is to create awareness for you as an artist and expand your brand. 
Status Escalate has been spreading the word on new, up and coming artists for years with a strong focus on Hip-Hop.
Go to the contact section at StatusEscalate.com to discuss a package and rates. 
Mention this podcast in the subject and receive 50% off your first project.
 
---
 
Podcast network with great podcasts like: The 2mex Hologram podcast and Hologram Radio showReally Tho?!? with Cookbook, Crappy Awesome Podcast with Mr. Arash and KILLcRey, Life on the Road with 60EastThe Orcastrated Podcast with Noa James and Lesa J, Culture Sessions with Malathion & Arkyve the Nomad Prod by Spokbeats, & Proof of Life Radio hosted by KILLcRey and Myself.
---
Music by Gangstarr - Work
Production by DJ Premier - Lyrics by Guru (R.I.P.
Oct 23, 2016

This episode I talk with my friend, music producer, DC from Soulplusmind. I’ve known DC for about 5 years now since we started working together on our album Blessed. He was already knee deep in music licensing. We’ve actually had few placements together. But DC is constantly pushing to stay on top of his craft and learn the ins and outs of that side of business. Right now DC has a music licensing directory available for purchase at www.Soulplusmind.com to help artists get into licensing with a head start.  

**Contest Alert** 
Win Music, Stickers and 1 FREE, unreleased Farmers Market Hawaii hat by answering the question: "What's the secret sauce?" (The answer can be found in the episode with "Keoni Painkillers Payton)
**Go to 310Music.net/sep to win**

01:41 - Guest Introduction: From DJing to producing & composing

02:30 - Licensing Placements: Ray Donovan, All Access, Power, The Challenger Move and more.

05:15 - How DC got into licensing: Stumbled upon a panel at a free music confrence

08:45 - Music/Sync Licensing: What is it?

12:30 - Getting Licensed: Ways you can get discovered

19:55 - It doesn't have to be a masterpiece: Make it convey an emotion

22:32 - Spreading the knowledge: We can help eachother and benefit by working with competition.

25:00 - Etiquette: How to approach contacts properly

28:28 - Exclusive/Non-Exclusive: Different licensing agreements

35:33 - Routines to maximize output: Utilizing a calendar where daily tasks alternate weekly to keep your work fresh

39:01 - Unplug and recharge: Travel annually to a new place

44:15 - Obstacles: Finding a time for your personal growth in your day job

47:09 - Success turned failure or failure turned success: What you put your energy into can determine your life's path

53:13 - Rules to before collaborating: The vibe and energy must be right

59:25 - Work Ethic: Sharpen your craft even when you don't "feel like it."

Top 3 (Do, Don't & Must Have):

Do: read a book daily

Don't: be unprofessional or sell yourself short

Must Have: Travel (Art imitates life)

01:15:40 - Words to live by: Do what you're passionate about. Don't be discouraged by naysayers.

01:18:30 - Guest contact

-Homepage: www.soulplusmind.com

-All Social Media Platforms: @dCsoulplusmind

1:18:40 - Music Licensing Directory for sale: Access to over 250 licensing companies that DC has worked with and compiled over the years as well as contact information and direct access to DC for question etc. Plus future revisions.

Purchase at www.Soulplusmind.com

 

Other key points:

01:05:06 - DC's favorite book: "The Alchemist" Buy from Amazon Audiobook via YouTube

 

***Sponsors***

 www.DeadStockCloset.com 

DeadStock Closet is a clothing shop specializing in vintage gear and accessories of all styles and brands. Hand cleaned, ironed and ready to wear upon delivery. Receive a 10% discount plus an addition discount for your next order when using the promo code "SEPodcast" at checkout. "Vintage Flyness straight to your doorstep."

---

www.StatusEscalate.com

Status Escalate is a PR company who’s purpose is to create awareness for you as an artist and expand your brand. 
Status Escalate has been spreading the word on new, up and coming artists for years with a strong focus on Hip-Hop.
Go to the contact section at StatusEscalate.com to discuss a package and rates. 
Mention this podcast in the subject and receive 50% off your first project.
 
---
www.PlatformCollection.com 
Podcast network with great podcasts like: The 2mex Hologram podcast and Hologram Radio showReally Tho?!? with Cookbook, Crappy Awesome Podcast with Mr. Arash and KILLcRey, Life on the Road with 60EastThe Orcastrated Podcast with Noa James and Lesa J, Culture Sessions with Malathion & Arkyve the Nomad Prod by Spokbeats, & Proof of Life Radio hosted by KILLcRey and Myself.
---
Music by Gangstarr - Work
Production by DJ Premier - Lyrics by Guru (R.I.P.
Oct 23, 2016
Today I’m talking with my friend Keoni Payton aka PainKillers. The creative mind behind the popular clothing, lifestyle brand Farmers Market Hawaii and Broken Hardend.
Keoni had much to say about his upbringing, time in prison and how it shaped his life in a positive way. Keoni has an extraordinary knack for turning negative situations into something amazing. I do apologize for the sound quality of this episode. I was having some issues with my recording device but thankfully I was able to save this great discussion we had despite the noise issues.
 
**Contest Alert**
Win Music, Stickers and 1 FREE, unreleased Farmers Market Hawaii hat by answering the question: "What's the secret sauce?" (The answer can be found in this episode)
**Go to 310Music.net/sep to win**

01:54 - Guest Introduction

03:40 - Where it started

08:10 - Graffiti

18:15 - Hawaii's influence on popular brands

22:55 - Prison: How it affected Keoni's creativity and progress

26:45 - Pushing weight: What you learn in the drug game can be used in sales and fashion

27:35 - Resale Game Strong: Hats reselling from $300 to $1200

31:10 - Humility: Making more out of lesser means 

39:30 - Quality over quantity: when numbers are relative to the bigger picture

41:05 - Your Public Image: Being authentic

51:40 - Staying ahead of the curve: If you're too far ahead of your time you might as well be behind. 

59:15 - Worklife balance: Personal relationships can fall to the waistside

01:02:55 - Success turned failure or failure turned success: Time is an investment, be ready to cut your losses.

01:06:20 - Collaborating: What makes you work with someone

01:14:03 - How do you ensure execution: Hold yourself accountable

01:15:26- Top 3 (Do, Don't & Must Have):

Do: Say nice things about people.

Don't: Get caught up in gossip.

Must Have: Ambition. It will get you whatever you want and need.

01:17:18 - Words to live by: "If you really believe it's going to happen it will fuckin happen."

01:21:10 - Black Friday 2016 Drop: Finally an Aloha Shirt

01:21:52 - Guest contact and projects:

-Best way to contact Keoni Painkillers Payton is via Instgram @PainKillers

www.FarmersMarketHawaii.com | www.ilovepainkillers.com

-All social media platforms = @FarmersMarketHawaii 

 

Other key points:

-Hell Yes or No. (Derrick Sivers) When considering investing your time on something, be sure that you are 100% all in or don't do it.

-Don't take anything personal.

 

***Sponsors***

 www.DeadStockCloset.com 

DeadStock Closet is a clothing shop specializing in vintage gear and accessories of all styles and brands. Hand cleaned, ironed and ready to wear upon delivery. Receive a 10% discount plus an addition discount for your next order when using the promo code "SEPodcast" at checkout. "Vintage Flyness straight to your doorstep."

---

www.StatusEscalate.com

Status Escalate is a PR company who’s purpose is to create awareness for you as an artist and expand your brand. 
Status Escalate has been spreading the word on new, up and coming artists for years with a strong focus on Hip-Hop.
Go to the contact section at StatusEscalate.com to discuss a package and rates. 
Mention this podcast in the subject and receive 50% off your first project.
 
---
www.PlatformCollection.com 
Podcast network with great podcasts like: The 2mex Hologram podcast and Hologram Radio showReally Tho?!? with Cookbook, Crappy Awesome Podcast with Mr. Arash and KILLcRey, Life on the Road with 60EastThe Orcastrated Podcast with Noa James and Lesa J, Culture Sessions with Malathion & Arkyve the Nomad Prod by Spokbeats, & Proof of Life Radio hosted by KILLcRey and Myself.
---
Music by Gangstarr - Work
Production by DJ Premier - Lyrics by Guru (R.I.P.
Oct 23, 2016

Today I’m sitting down with my good friend (co-host of Crappy Awesome Podcast & Proof of Life Radio) KILLcRey to talk about his journey going from a Hip-Hop artist to a radio show host, magazine editor/journalist to podcast host and the head of podcast network and hip-hop blog www.PlatformCollection.com

**Contest Alert** 
Win Music, Stickers and 1 FREE, unreleased Farmers Market Hawaii hat by answering the question: "What's the secret sauce?" (The answer can be found in the episode with "Keoni Painkillers Payton)
**Go to 310Music.net/sep to win**

1:44 - Guest Introduction

27:40 - Podcast is the best medium

29:00 - KILLcRey podcast equipment

31:55 - Success turned failure or failure turned success: Spread the knowledge | Sometimes we try to do everything ourselves but as a team we should all be able to do each others job in the event of ones absence.

34:25 - Top 3 (Do, Don't & Must Have):

Do: Have a team where all members specialize in different things.

Don't: Make important business decisions based off of your initial excitement and emotion. Have patience. 

Must Have: Download "Google Keep" App to stay connected from your smartphone to your cloud, tablet, laptop and more. Read 7 reasons you should use Google Keep from PCMag.com

42:10 - Words to live by: Practice full disclosure with any business partner you decide to work with. 

44:40 - Guest contact and projects:

-Homepage: www.KILLcRey.com

-All social media platforms = @KILLcRey

-New audio/visual artpiece #FailingForward coming soon

Co-Host of Proof of Life Radio

Co-Host of the Crappy Awesome Podcast

Music | Videos | Photography

 

Other key points:

-"Don't be the smartest person in the room." Learn from those smarter and more experienced than you whenever possible.

-"If it's not a Hell Yes then it's a no." When taking on new tasks be 100% in or don't do it at all. This will not only keep you from wasting your time and others' but it will keep you progressing and becoming better.

 

***Sponsors***

 www.DeadStockCloset.com 

DeadStock Closet is a clothing shop specializing in vintage gear and accessories of all styles and brands. Hand cleaned, ironed and ready to wear upon delivery. Receive a 10% discount plus an addition discount for your next order when using the promo code "SEPodcast" at checkout. "Vintage Flyness straight to your doorstep."

---

www.StatusEscalate.com

Status Escalate is a PR company who’s purpose is to create awareness for you as an artist and expand your brand. 
Status Escalate has been spreading the word on new, up and coming artists for years with a strong focus on Hip-Hop.
Go to the contact section at StatusEscalate.com to discuss a package and rates. 
Mention this podcast in the subject and receive 50% off your first project.
 
---
www.PlatformCollection.com 
Podcast network with great podcasts like: The 2mex Hologram podcast and Hologram Radio show, Really Tho?!? with Cookbook, Crappy Awesome Podcast with Mr. Arash and KILLcRey, Life on the Road with 60East, The Orcastrated Podcast with Noa James and Lesa J, Culture Sessions with Malathion & Arkyve the Nomad Prod by Spokbeats, & Proof of Life Radio hosted by KILLcRey and Myself.
---
Music by Gangstarr - Work
Production by DJ Premier - Lyrics by Guru (R.I.P.
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